Do you get a kick out of seeing your ideas go viral? Can you spot the sort of story that a national audience will love? And can you turn the latest trends into engaging content people want to share with their friends?
If so, we have got the role for as UK trending editor for Newsquest's successful central digital content team.
Working for one of the country's most trusted news organisations, you will have the opportunity to write and curate your own schedule of up-to-the-minute news content, trending stories on hot topics and evergreen features for our audiences up and down the country. Your stories will be featured on Newsquest's network of more than 150 sites across the UK and have the potential to be read by millions of people every day.
This role is all about ideas and what will resonate for our readership across the country. One minute you will be plotting the next viral evergreen feature idea and the next you will be responding with lightning speed to produce a fresh take on the biggest breaking national news story.
You will also be tapping in to what is making waves on social media to keep our readers informed on the latest trending topics and celebrity news. Alongside that, you will be managing and updating a forward plan calendar of content that captures the best SEO search trends and big events throughout the year, as well as a content plan for the next few days and weeks.
You will be a digital writer, so you will be keen to find new and innovative ways to tell a story using interactive elements and give a full, proper multimedia experience for readers online and on social.
This role offers remote working so you can be based anywhere in the UK.
Who are you?
You have experience in a digital news and features environment. The ability to know what engages audiences is a must-have skill, and just as important.
You will have an instinct for what will interest and engage our readers, a desire to see what you produce reach the largest possible audience and a drive to attract new people to read our content and follow our social channels.
You will be NCTJ qualified with a Diploma in Journalism, and strong media law knowledge is essential.
A self-starter with bags of ideas, you will be comfortable being left to generate your own ideas while equally happy taking direction on content ideas and topics.
Our readers enjoy a whole range of story types and have a sense of humour, and you will too. You’ll also live and breathe news and current affairs, and like all good journalists, consume as much as you produce.
What you will be doing
- Writing high-quality feature and news content with guidance from the content and audience manager
- Understanding the wider news agenda and trending topics and responding with inciteful, useful and engaging stories for Newsquest's readership
- Taking existing content, or third-party copy and making it relatable, relevant and interesting to readers all over the UK
- Following national trends, topics and news stories and producing content based on what people care about right now
- Spotting existing Newsquest content that has potential to reach more people and maximising its appeal for a bigger audience
- Building a bank of evergreen local feature ideas and maintaining a calendar of upcoming content for newsrooms to view
- Turning your content into engaging video packages for social media
- Aiming high to break records and exceed targets for story reach and audience figures
- Being across the biggest trends on social media and the stories that are getting traction around the UK (and spotting the ones that are about to)
- Making relationships with the movers and shakers in PR and managing those contacts to drive your agenda-setting articles
- Writing all content to follow Newsquest's in-house style requirements while ensuring it complies with all relevant media law and copyright legislation
- Being a stickler for grammar and house style so your content fits effortlessly within the wide range of stories on our news feeds and sites
- Using SEO trends to identify stories that would drive audience across the network and to help plan content for upcoming search events
- Using a range of analytics platforms to assess story performance and spot opportunities for future content
- Adhering to the Editors’ Code of Conduct and the company’s own ethical standards at all times
What skills you will have
- NCTJ qualified with a completed Diploma in Journalism
- A sound knowledge of media law and the regulatory framework
- A firm grasp on the rolling national news agenda and social trends
- Deft skill at creating, rewriting and versioning snappy content with personality
- Knowledge of optimising content for readers, search engines and social media
- A drive to achieve daily and weekly traffic benchmarks
- The ability to know how to tell stories digitally and use multimedia elements to give readers the best experience.
- Complete confidence with the digital and publishing tools you will need to get the job done to the highest standard
- An understanding of how to analyse performance online, and how to act on it
- Flexibility and ability to act quickly to compile stories for different audiences and interest areas
- Ability to set and follow a content calendar to exploit opportunities around big events and search trends
- A good knowledge of SEO best practice and how to write engaging, interesting social posts
- An instinctive understanding of what makes a story engaging through writing style and presentation
- A good understanding of what audiences want, need and enjoy.
- A strong news sense to spot and deliver content that informs/entertains/intrigues/delights/resonates, and ability to know what might strike a chord nationally and regionally
- A positive attitude, good sense of humour great team player
- A natural problem solver who is organised and can work to deadlines
- A strong news sense to balance what will engage and interest audiences while maintaining journalistic integrity through our role as a trusted news brand
If this sounds like the job for you then please contact Peter Grant firstname.lastname@example.org by Friday 30 October.
Newsquest central digital content team
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