An introvert's guide to networking for journalists

Networking in action at our digital journalism conference Newsrewired

Credit: Frank Noon / Mousetrap Media

Networking - like it or loathe it - is a crucial part of journalism if you want to progress your career, capture stories and build trusted relationships. 

We often think this comes naturally to journalists, as social butterflies who live and breathe for inside tips, information and gossip. But for someone like me, of a more introverted bent, I often baulk at the prospect of a drinks reception or conference and it takes more of an effort to jump in.

Phil Clark (above)

So for those of us prone to being overwhelmed by the prospect of networking – from cringe-worthy feelings when introducing yourself to drying up on the small-talk - what are some helpful tips to master your fears?

These are some of the tips I have learned over the years, which incidentally, can be useful to introverts and extroverts alike.

• Look for odd-numbered groups: Attending events solo can land you in the awkward position of hovering over the coffee stand, while other people have established groups. Seek out groups of three or five. Pairs in particular may be deep into conversations whilst a three may offer you an in to introduce yourself to one of the group members initially and take things from there.
• Look for those on devices: We have all done it. When everybody seems deep in conversation, we have resorted to checking our inboxes while we wait for a better opportunity to form. Chances are that other people are in this same boat. If you see anyone on their phones, go up and say hello.
• Breaking the ice: You do not need to have a zinger up your sleeve. It is often best in my experience to make simple conversation. I have learned from Japanese culture that it is perfectly okay to simply introduce yourself: 'Hi, it's nice to meet you I’m…'. And then move on to talk about the event itself, whether the person has a connection to the company hosting the reception, and so on until you land on common ground.
• Shoot both high and low: I am old enough to know that age or experience are shaky indicators of who to speak with at an event. Do not be intimidated by the more 'senior' people in the room, and do not underestimate the supposedly 'junior' person. Go in with an open mind, who knows what the future holds.
• Name check but do not name drop: You can make a strong impression by name-dropping someone well-known that you have worked with or for. But no-one likes a show-off, so do this only where there is real relevance or interest to do so.
• Get their contact details: Do not be shy about asking for business cards or LinkedIn connections, there is a mutual understanding for this at networking events and conferences. But remember, when it comes to contacts, value trumps volume.
• Pass the baton: Rope in any bystanders who are without anyone else to speak to, or anyone else you may know at the event. This is good karma, but it can also be a good way to exit the conversation if you have felt it has run its course, your social battery has run out, or if you genuinely have something else that needs doing.
• Timely follow-up: If you have made a good connection do not delay in following up – drop them a message and/or arrange a further chat. Best to do it within a day whilst it is fresh in your and their minds.

Above all networking can be enjoyable and over time valuable. As you develop the habit you learn what works – and what does not – for you. Bit by bit it becomes less intimidating as an experience and as you grow your network and return to similar haunts you are more likely to see familiar faces rather than a room full of strangers. 

Phil Clark runs a publishing consultancy called Fillip Communications specialising in helping publishers sustain and reshape their business models as well as develop and nurture their teams through training and mentoring. He’s a former editor and executive in B2B publishing and the membership sector.

Try these tips out with me - I will be attending the next Newsrewired journalism conference on 27 November in London. Grab your place while you still can.

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