AP goes viral
The Associated Press joins Voxant, the viral syndication network, for the 'long tail' effect
Voxant allows blogs and websites to use news content for free and also provides a new revenue stream for content providers and distributors through the embedded adverts.
"The long tail of the web has become a cliche, but Voxant really does offer a convenient way to reach the millions of people who are only interested in a fraction of AP's content," said Jane Seagrave, vice president and director of AP Digital.
"Voxant provides a vehicle for AP to allow non-traditional customers to post individual stories, photos and video clips while maintaining control over its intellectual property."
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