Brand awareness, Snapchat and podcasting: Here is your weekly journalism news update

Every Friday, Journalism.co.uk brings you a round-up of our week’s top stories, giving you all the information you need to know, wherever you are. 

Here's the latest journalism news from this week:

'Nothing is more valuable than attention': Why your news organisation needs to embrace the 'golden era' of Facebook and Instagram

Image by Janitors on Flickr. Some rights reserved.

It is true that throughout your professional and private life, you read, watch, live, eat, wear and communicate brands.

Your choices define who you are, or want to be. You bought into a brand as you purchased the smartphone in your pocket, watch on your wrist and digital news subscription.

No matter how good our journalism or how well-funded our latest project may be, without a continually-developing brand behind us, we will not receive the attention our work deserves, entrepreneur Gary Vaynerchuck explained in London this week (26 September).

International podcast day special: seven great journalism podcasts you need to listen to this weekend

This Sunday marks International podcast day, so we’ve lined up seven great journalism podcasts for you to sink your teeth into.

Our new reporter Jacob Granger speaks to some of the hosts behind the shows, and takes a look at how they are able to engage audiences on the go.

What place does Snapchat have in the newsroom as a tool for breaking news?

A recent fire outbreak in Los Angeles surfaced on Snapchat quicker than Twitter. So how can newsrooms make the most of the ‘camera-first’ platform as a newsgathering tool?

Many newsrooms have already looked at Snapchat for a range of uses, including referendum coverage for C4, as a content management system for Hindustan Times, and reaching younger audiences by The Telegraph.

Now it seems covering breaking news is within the realms of possibilities as a newsgathering tool and resource to corroborate reports from other social media platforms.

‘Cut out the rubbish and cut to the chase’: Making a news podcast? Here’s how to improve it

Image by Pixabay

With more and more audiences listening to podcasts, audio is becoming increasingly popular with news organisations looking engage audiences on-the-go. 

After all, it is cheaper than ever before to make and publish them, giving even bloggers and smaller publishers the ability to get started. 

But with such a vast selection of audio content out there, how can you make yours stand out from the crowd, and how can you make news topics engaging if your audience are already up to speed?

'I never want to be this dependent on one platform': Can your publication survive without Facebook?

Danish publisher TV Midtvest challenged its editorial team, who relies heavily on Facebook for website traffic and interaction with readers, to a two-week ‘detox.’ 

The initiative was prompted by Facebook announcement about demoting news articles in its news feed back in January 2018.

Speaking at the INMA Media Innovation week in Amsterdam yesterday (27 September), Nadia Nikolajeva, head of digital at TV Midtvest, talked about the experiment that radically transformed the publisher’s social media strategy and sparked in-house innovation.

The next newsrewired digital journalism conference will take place on 7 November 2018 at Reuters in Canary Wharf, London.

The tickets (£190+VAT) give you access to the full-day conference on Wednesday 7 November 2018 and include lunch and refreshments, as well as after-event networking drinks and a delegate ‘goodie’ bag. 

Why not treat yourself to an extra day's training before the conference? Journalism.co.uk will be hosting a full day of training the day before the conference, running two hands-on workshops at The Bridge in London.

Bag your newsrewired+ ticket here.

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