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Chicago's Sun-Times News Group (STNG) is integrating its 98 local news websites into one network connecting 120 communities across the Windy City.

The STNG network, which includes Suntimes.com - one of the 10 most visited newspaper websites in the US, will continue to provide local community news while creating direct access to all the other communities in the network .

Fred Lebolt, vice president of new media for STNG, said: "For visitors to our sites, our network allows us to deliver both the helpful, local content for which we are relied upon as well as broader news in a way that is easy and convenient to access."

Mr Lebolt added that the technology supporting the network also tailors advertising to specific individuals - dependent on their clicking habits - allowing advertisers to reach specific and lucrative audiences.

He said: "For local businesses, many of which have not yet been able to effectively integrate the internet into their advertising strategies, the network provides a clear way to directly reach consumers in their communities."

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Oliver Luft

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