ContentNext and Nielsen Business Media sign US online content deal
Headlines will be shared between publishers' news sites using widgets
– 1 min read
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A content sydication deal between ContentNext and Nielsen Business Media will see headlines shared between seven websites.
Between three and seven ContentNext's paidContent.org site headlines will be displayed in branded widgets on Nielsen's US sites AdWeek, BrandWeek, MediaWeek, Billboard.biz, THR.com and Editor&Publisher.
Content widgets from the Nielsen titles will also feature across all of paidContent's channels.
The parternship between the sites was soft-launched late last year, Albert Choi director of business development at Nielsen Business Media, told Journalism.co.uk.
The cost of the deal has not been announced and no ad-sharing will take place between the sites, a spokesman for ContentNext confirmed.
In July last year the UK's Guardian News and Media bought ContentNext and has since begun sharing articles between Guardian.co.uk and paidContent's UK site.
Written by
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)
