Journalists, editors and other media professionals packed into MSN UK's office in Victoria, London, yesterday for the 11th news:rewired digital journalism conference.
Highlights on the agenda included a keynote speech from Buzzfeed editorial director Jack Shepherd and sessions on short-form video, immersive storytelling and using Instagram for news.
Below is a Storify of some of the tweets from the day.
And if you missed news:rewired this time around, you can still catch up with all the sessions and workshops from the day on video with one of our digital tickets.
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Tumblr is vast. Its users blog about a wide variety of topics, and this also reflects in the ways news outlets approach their presence of the platform, with a combination of general blogs or topic specific ones.
But what exactly do they post, and how do they get Tumblr users involved with their blogs?