French news outlet La Nouvelle République has developed iPhone and Android apps which deliver news based on the user's location
French regional daily newspaper and website La Nouvelle République has developed mobile apps that push local news and sport to readers based on their location.
Geolocation technology has been around for some time and is utilised by a number of news outlets, such as BBC News, including in its responsive site which is currently being rolled out on mobile.
The publisher of the French title, which covers the west central region of France and includes cities Tours and Poitiers, is an example of a commercial newspaper brand that is customising news for its audiences based on location.
The Android and iPhone apps push news about the region, city and hyperlocal area the user of the app is in.
The website also offers readers local news based on manual rather than automated selections, allowing users to drill down to their local and hyperlocal area.
The geolocation options are made possible based on the fact that every article is tagged with a location within the La Nouvelle République CMS.
The website, which relaunched in January, runs on a CMS from eZ Solutions, which has been customised by developers from Novactive.
Novactive produced a tagging automation tool that is integrated with the CMS and is designed to save "hours" and ensure standardised meta tagging of content, Stuart Wilkinson, vice president of marketing at eZ Systems, told Journalism.co.uk.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
London-based financial publication seeks senior reporter to drive EMEA coverage and take the lead in generating story ideas and features
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Burst your national news bubble with these titles
Smartphone content creation expert answers all your questions
Try them out
Balance quality content with strategic growth