WAN expects around 300 delegates from the international news industry, and will present sessions including how to develop pricing models for web advertising, successful mobile publishing and the potential of online auctions as an alternative to traditional classified ads.
"Newspapers have enormous amounts of content which they poured onto the internet - and then realised they were pouring away their most valuable asset without any revenue," said Larry Kilman, director of communications for WAN.
"Many are now finding out how to go backwards and get the content paid for. The conference will examine a lot of strategies that are working in different markets," he added.
Another hot conference topic will be the success of community sites such as
Craigslist recorded more than one billion page views for the month of August. The site carries thousands of free adverts covering housing, vehicles and personals as well as discussion groups and gig listings. Revenue is generated only by job adverts, which cost a maximum of $75. Craigslist's success has concerned many newspaper sites, which often rely on classified advertising.
Overall, the online news industry is benefiting from increased advertising revenues even though it still accounts for only a small percentage of the total advertising market.
"Ad revenues are booming, particularly in the US," Mr Kilman told dotJournalism.
"And though forecasts of web advertising vary widely, all of them are optimistic."
Conference speakers include Bill Murray, managing director for group business information strategy at Haymarket Publishing, Catherine Levene, vice president for strategy and business development at the New York Times online and Kalle Jungkvist, editor-in-chief and head of new media at Swedish news site Aftonbladet.
The World Electronic Publishing Conference will be held in Prague, Czech Republic, on 3 and 4 November at the Crowne Plaza Hotel. Delegates can register at a discounted rate before 1 October.
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Haymarket Publishing: http://www.haymarketgroup.com
New York Times: http://www.nytimes.com
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