The research involved working with 150 participants, both from the media industry and other sectors, to look at trends and explore scenarios emerging from the "uncertainties" highlighted in the discussions.
René van Zanten, general director, Dutch Journalism Fund, explained there are two unpredictable trends that will affect the future of journalism by 2025, presenting the findings of the report at the International Newsroom Summit today.
The first question mark relates to the acceptance of technology. "Will it go all at the same pace," he asked, "or will something change? Will our world be dominated by drones, sensors, 3D printing, virtual reality... or will people get fed up with new technology?"
The second uncertainty is around public trust – will people resent the fact that their privacy is "in the hands of big companies", or will they be happy to hand more data over to technology giants like Facebook or Google?
The thoughts were collected and explained in the final report, "What's new(s)? Scenarios for the future of journalism," which puts forward four different scenarios based on the possible combinations between the two "uncertainties".
Here's what the media landscape could look like in 2025:
- Wisdom of the crowd
- A handful of apples
- The Shire
- Darwin's Game
So why should newsrooms and journalists think about these scenarios? Knowing what could shape journalism in the future and the directions it may go it can help organisations anticipate and prepare for change.
To help with this process, the Dutch Journalism Fund has created a training section on the website to "help you think about your own strategy," said van Zanten.
There are two toolkits available to download for free and experiment with – one for media organisations to work through with their teams, and one for freelance journalists looking to develop strategies to cope with the uncertainty.
Download the full report, released earlier this summer, here.
What do you think the journalism landscape will look like in 2025, and how are you preparing for it? Tell us in the comments below or on Twitter @journalismnews.
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