IPC Media has bought the technology product review website trustedreviews.com for an undisclosed amount.

The reviews site's eight-strong editorial team - including editor-in-chief Riyad Emeran - will be integrated into IPC's Inspire portfolio, working under general manager Niall Clarkson.

Managing director Hugh Chappell will stay with the site until the end of the year to integrate the brand into its new home.

"IPC's strategic focus is to extend our digital footprint - and TrustedReviews is an excellent fit with our established technology brands and upscale men's interest portfolio," said Paul Williams, IPC Inspire managing director.

"The UK is worth £28billion in consumer electronic sales, with home broadband penetration driving consumers online both to source objective expert information and make purchases. TrustedReviews provides a truly end-to-end service - from news and reviews to price and specification comparison and click through to buy."

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