March ABCes: Telegraph pushes ahead to top of table with 27,708,274 unique users
Guardian.co.uk closely follows Telegraph.co.uk; Sun Online drops to fifth place
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Out of the six national newspaper titles audited by Audit Bureau of Circulations Electronic (ABCe), the Telegraph received the most unique users for the March period.
According to the March 2009 report, the Telegraph recorded 27,708,274 unique users for the month - a month-on-month increase of 5.88 per cent.
A month-on-month rise in unique users of 3.58 per cent sees Guardian.co.uk in second place with 26,238,539. In February the Sun topped the table , with Telegraph.co.uk in second spot. In March, however, TheSun.co.uk saw a drop by 22.25 per cent in unique users, leaving it in fifth position behind Times Online. The two News International titles were the only among the six national newspapers included in the ABCe audit to see a month-on-month fall.
"Telegraph.co.uk had a record month. Finance, Travel and Blogs were among the biggest contributors to our growth. Sport and Technology also continue to be popular," Edward Roussel, digital editor at the Telegraph Media Group, said in a media release issued today.
The full figures for the six audited titles and Mirror Group's websites are listed below. The percentage in brackets indicates the month-on-month change compared with
Telegraph.co.uk
Unique users: 27,708,274 (+5.88 per cent); +62.64 per cent year-on-year
Guardian.co.uk
Unique users: 26,238,539 (+3.58 per cent); +40.28 per cent year-on-year
Mail Online
Unique users: 23,768,358 (+8.82 per cent); +32.25 per cent year-on-year
Times Online
Unique users: 21,614,273 (-1.71 per cent); +34.38 per cent year-on-year
TheSun.co.uk
Unique users: 21,248,552 (-22.25 per cent); +54.07 per cent year-on-year
Independent.co.uk
Unique users: 10,034,148 (+7.07 per cent); +89.67 per cent year-on-year
Mirror Group
Unique users:
7,138,013 (+2.16 cent); +62.09 per cent year-on-year
