Multimedia plans to integrate newsrooms of Welsh papers

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News operations at two Trinity Mirror regional newspapers are to be integrated, as part of plans to develop their online content.

The Western Mail and South Wales Echo will see their editorial operations combined under the umbrella of Trinity-owned publisher Media Wales to form a single multimedia newsroom that will serve all print and electronic platforms.

Each print title will retain an editor, who will assume responsibility for all electronic and print channels carrying their title's brand.

Deputy editors will be renamed as executive editors and will oversee the day-to-day operation of the newsroom across all platforms.

According to Alan Edmunds, editorial director of Media Wales, it is hoped the changes will enable 'more ambitious development' of the icWales website , which functions as the website for four Media Wales newspapers.

"It is our belief that the future success of our business lies in the need to transform from a predominantly print-based culture to a truly multimedia environment," said Edmunds, who researched the plans across Europe and the US for six months.

"This is a pioneering move for the regional industry and will put us at the forefront of multimedia newsrooms across the UK."

Edmunds added that the integration of the papers' newsrooms would also enhance the quality of the Western Mail and South Wales Echo’s print versions.