Pearson: FT digital subscriptions 'growing strongly'

Digital subscriptions of the Financial Times are "growing strongly", according to parent group Pearson, with figures released today showing a 17 per cent rise year-on-year.

In a nine-month interim management statement published today, Pearson said digital subscriptions have now reached 313,000.

In July, Pearson reported in its half-year results that digital subscriptions had overtaken daily print circulation for the first time, having reached 301,471, compared to an average daily print circulation of 297,227 for the same period of 2 April to 1 July 2012, based on Audit Bureau of Circulation reports.

In today's report, FT Group sales, which includes the Financial Times, were also shown to have increased by 7 per cent.

The report adds that the total average daily audience of the Financial Times across print and online is "nearly 2.1 million".

Pearson added that "advertising remains weak and short-term, but we continue to take market share".

In May, managing director of FT.com Rob Grimshaw highlighted the significance of mobile in the way audience will access content in the coming years. He predicted that in the next three years access via mobile devices should grow to 50 per cent of the total digital audience, compared to around 30 per cent at the present time.

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