Project Oasis, a research study of more than 500 European media organisations, finds that the strongest media businesses have dedicated sales teams, diverse leaders and multiple revenue streams
The media landscape may have been characterised by job cuts in recent times, but digital native media is blossoming in Europe, according to Project Oasis, the new research project of Sembra Media.
The year-long project looks at trends surrounding the sustainability, innovation, and impact of independent digital native media in more than 40 European countries. The new European digital media directory and a report are now available. It finds that ambitious digital media are filling news deserts, attracting disillusioned audiences and pioneering new ways of sharing vital information.
To carry out the project, 34 researchers mapped and studied media from more than 40 countries and produced a directory featuring 540 media profiles of all sizes.
Despite the political, economic and linguistic differences that characterise all the European countries, digital native media organisations featured in the Project Oasis directory face many common challenges and opportunities:
"We have been inspired by the innovation, determination, and award-winning news coverage that is being done by digital native media throughout Europe,” says Janine Warner, co-founder and executive director of SembraMedia, in the press release.
"As we’ve learned from similar research projects in other parts of the world, shining a light on the kinds of media featured in our new Project Oasis directory can help their leaders learn from each other, and gain greater visibility and recognition from organizations that can provide the vital support they need and deserve."
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