is to advertise on a range of news and financial websites over the next four weeks as part of its first brand advertising campaign.

The financial and global news site will also be promoted by the first ever transitional adverts to appear on the London Stock Exchange website. This type of ad is designed to grab the viewer's attention as they click between pages.

The 'news from the source' campaign is part of Reuters' plans to expand its online consumer-focused business. already attracts more than two million users every month.

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