Speaking at a London Press Club event on 5 November, editor of the Sun David Dinsmore described social media as an area The Sun is "just really coming to the party on".
In an advert posted on Gorkana yesterday (13 November), the newspaper said it was recruiting for a social editor to lead the team, described as "a new initiative which will see a dedicated department being established within The Sun".
"A small team of six social managers will work 24/7 to deliver The Sun’s messages in a joined-up way."
The social editor will also be required to "develop and implement a social media strategy", the advert adds, "and ensure that as a brand we are best in class in the social space".
The team's efforts are also expected to help contribute to the growth of the website's digital subscribers, the advert suggests. The Sun introduced an online paywall in August. Dinsmore declined to share any digital subscriber statistics when asked earlier this month.
Journalism.co.uk understands that up until now, social media activities were managed by the online team and communities team at The Sun.
Free daily newsletter
- Tip: Refresh your social media strategy with this advice
- Is media's dependence on Facebook an unavoidable sacrifice on the altar of digital transition?
- The Everyday Projects challenge stereotypes through photography and Instagram communities
- Newsrewired throwback: Engagement is ‘about creating a party and making it rock’
- Tip: Check out these free tools for mobile audio