The Sun is to set up a "dedicated department" for social media, which will consist of a team of six social media managers and a new social editor, which will be tasked with managing social media activity "24/7".
Speaking at a London Press Club event on 5 November, editor of the Sun David Dinsmore described social media as an area The Sun is "just really coming to the party on".
In an advert posted on Gorkana yesterday (13 November), the newspaper said it was recruiting for a social editor to lead the team, described as "a new initiative which will see a dedicated department being established within The Sun".
"A small team of six social managers will work 24/7 to deliver The Sun’s messages in a joined-up way."
The social editor will also be required to "develop and implement a social media strategy", the advert adds, "and ensure that as a brand we are best in class in the social space".
The team's efforts are also expected to help contribute to the growth of the website's digital subscribers, the advert suggests. The Sun introduced an online paywall in August. Dinsmore declined to share any digital subscriber statistics when asked earlier this month.
Journalism.co.uk understands that up until now, social media activities were managed by the online team and communities team at The Sun.
Free daily newsletter
- Amanpour: 'authoritarianism is creeping westward where it has no business belonging'
- Julie Posetti: post-pandemic journalism will be 'more mission-driven, public service-focused, and audience-centred'
- How South China Morning Post reached one billion YouTube views
- How the i newspaper doubled its Instagram following in a year
- Tip: How to keep your social media accounts safe