Traffic to MailOnline reached 112m in November

The website for the Daily Mail recorded more than 112 million unique browsers in November, according to the latest figures released by the Audit Bureau of Circulation.

In August this year the MailOnline reached 100 million unique browsers for the first time in the ABC reports, which has now grown to 112,167,402 in the report for November.

This represents a 5.7 per cent increase on October. The site also saw an increase in average daily browsers of 6.6 per cent, from 6,671,641 in October to 7,109,203 in November.

These figures keep the MailOnline at the top of the tables in the monthly audit of UK national newspaper websites.

The next closest is the Guardian website, which saw a slight drop in monthly browsers of 1.67 per cent, taking it to just under 70.6 million, while average daily browsers were up 1.3 per cent to just under 4 million (3,961,167).

The website for the Metro saw the biggest increase in both monthly and daily browsers in November, with its average daily traffic rising 15.4 per cent from 276,478 to 319,005. Monthly browsers rose 10.7 per cent from 6,971,225 to 7,714,131.

All audited UK newspaper websites recorded an increase in average daily browsers, while websites for the Sun, the Independent and the Guardian recorded drops in total monthly browsers in November compared to October.

On Wednesday (19 December) a report from the National Readership Survey (NRS) found the Guardian had the highest combined monthly readership across print and online among quality newspapers.

The NRS data only includes UK readership and does not count traffic from devices such as smartphones, tablets or apps.The online figures are also measured by person using surveys, and not by browser.

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