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Yahoo! India has launched a new Hindi news and current affairs site with the publishers of India's most-read newspaper and news site.

The deal with Jagran Group, whose Dainik Jagran news site accounts for 80 per cent of India's online audience, will combine news and current affairs content from the media group with Yahoo!'s messenger, mail and search features on the rebranded Jagran Yahoo! India site.

All features on the site will be offered in seven Indian languages.

Yahoo! will manage the advertising sales and ad-serving for the site, but the revenue generated will be shared between Jagran and Yahoo! India.

"This is a partnership that will reshape the online Hindi news and current affairs landscape – in terms of customer experience, user engagement and monetization," said Aparna Pujar, director of products, media and entertainment at Yahoo! India.

"We looked for a partner with a leadership position in Hindi content, a well respected and renowned brand and a shared vision of the opportunity."

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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