NYTimes launches text message news service
Text message delivery of articles is next step in mobile strategy, says the paper
Text message delivery of articles is next step in mobile strategy, says the paper
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The New York Times has developed a mobile news service to delivers new content to users via text message.
Through the service users can receive the three most recent articles from a given section of the paper by texting the appropriate keyword, such as 'latest' for 'Front Page' news, to NYTNYT [698698].
The system, which is free, can also be used to access columnists and is compatible with any mobile type or PDA, according to a press release from the NYT .
"With our mobile site experiencing triple-digit growth, this is the next step in our efforts to make full use of this medium," said Rob Larson, vice president of product development and management for NYTimes.com.
"We want our readers to have easy access to our news and opinion, wherever they may be, and this new service makes it even easier to read us on the go. We intend to use every available platform to disseminate The Times' quality news and information."