Credit: Photo by Cytonn Photography on Unsplash News How to make branded content work for your newsroom Working with commercial companies to produce content can raise important revenue as well as questions over independence. Find out how Financial Times and Will Media tread this line By Samuel Ketch • 3 min read
Credit: Photo by Jordan Rowland on Unsplash News Three innovative ways to create audience revenue By turning to AI-powered paygates, newsletters and a stock market game, these news organisations are getting readers to pay for their news content By Eliott Brennan • 4 min read
Credit: Photo by Hal Gatewood on Unsplash News How to integrate a solutions mindset in your newsroom Solutions journalism keeps audiences informed and upbeat even when the news cycle is full of negativity but it is also harder to produce. Is it time to re-evaluate newsroom priorities? By Jacob Granger • 6 min read
Credit: Tonik on Unsplash News Overcome your metrics anxiety: how to develop a healthy relationship with audience data Data works best when it helps journalists grow, not when it acts as a leaderboard in your newsroom By Marcela Kunova • 4 min read
Credit: Photo by Jason Blackeye on Unsplash News How should the media cover COP26 and climate change long-term? The mainstream media has two big issues: declining trust and vanishing young audiences. Covering climate is an opportunity to tackle both By Jacob Granger • 7 min read
Credit: ROBIN WORRALL on Unsplash News Forget Facebook: four publishers share tips on growing audiences on other social platforms Facebook’s demographic is the oldest of social networks while TikTok, Twitter, Instagram and YouTube offer great opportunities for news brands to reach younger users By Eliott Brennan • 4 min read
Credit: Bob Dmyt from Pixabay News Build a community, not an audience: how to find out what your readers value and want to pay for News brands start to pay close attention to user-first models as they are key to successful subscription and membership programmes By Samuel Ketch • 4 min read
Credit: Courtesy of Una Murphy (above) co-founder and publisher of VIEW Media News Must-have skills for a media startup CEO: Una Murphy of VIEWdigital What does it take to be the leader of a new media business? We speak to the co-founder and publisher of a mission-driven social enterprise based in Northern Ireland, about navigating the line between editorial and business By Jacob Granger • 6 min read
Credit: Gerd Altmann from Pixabay News Considering the 'dark side'? Advice for those looking to switch from journalism to PR Life circumstances and priorities change. Do not let preconceived ideas put you off a potentially rewarding career in public relations By Anna Richardson Taylor • 4 min read
Credit: Courtesy of Barak Ronen (above) CEO of Crux News Must-have skills for a media startup CEO: Barak Ronen of CRUX What does it take to be the leader of a new media business? We speak to the co-founder of a tech platform designed to measure reader's knowledge on important news topics to drive engagement By Jacob Granger • 6 min read
Credit: Andrea Piacquadio from Pexels News Three audio apps to turn your listeners' voices into podcasts and audio features There is more to audio storytelling than Clubhouse and Twitter Spaces. Three podcast creators experiment with lesser-known but clever apps By Damian Radcliffe • 5 min read
Credit: Zoriah on Flickr News Trauma reporting tips for journalists: telling stories of Afghan refugees Before delving into an interview, think about the impact of losing everything: family, home, country, livelihood, belongings, money, friends and wellbeing By Jo Healey • 3 min read
