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'Audience canvas': create an audience-first strategy
Credit: Photo by Charisse Kenion on Unsplash
News

'Audience canvas': create an audience-first strategy

Try this 45-minute audience growth method developed by Condé Nast and start turning fly-by readers into loyal followers
By Jacob Granger • 7 min read
Reuters Connect partners with seven more national news agencies to localise its international coverage
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News

Reuters Connect partners with seven more national news agencies to localise its international coverage

New partners from Turkey, Malaysia and Argentina will supply - and receive - multimedia user-generated content and breaking news from the smaller pockets of the world
By Daniel Green • 2 min read
Lessons from Culture Trip's content engagement strategy for addressing user needs
Credit: Mousetrap Media/Christina Jansen
News

Lessons from Culture Trip's content engagement strategy for addressing user needs

The travel media startup has found success in understanding what audiences are searching for and commissioning content based on that data — but what does this mean for news organisations?
By Delmar Terblanche • 3 min read
'Less talk, more action': Why newsrooms must respond to the growing need of diverse representation
Credit: Mousetrap Media/Christina Jansen
News

'Less talk, more action': Why newsrooms must respond to the growing need of diverse representation

When reporters from working class and minority ethnic backgrounds are made to feel welcome, it can help news organisations thrive
By Camomile Shumba • 3 min read
Six tips to improve your radio and podcast interviews
News

Six tips to improve your radio and podcast interviews

Learn how to pick the right guests and not over-edit the conversation
By Damian Radcliffe • 4 min read
Breaking Into News competition brings life experience and diversity into newsrooms
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News

Breaking Into News competition brings life experience and diversity into newsrooms

A finalist of the diversity initiative said that it is never too late to find your calling - and often it can provide crucial insights to a story
By Jacob Granger • 4 min read
'Unbias the news': Lack of diversity in journalism can lead to newsrooms missing out on important stories
Credit: Pixabay
News

'Unbias the news': Lack of diversity in journalism can lead to newsrooms missing out on important stories

"When you tell a story as a journalist, you are taking out some aspects over others, and there is a certain bias when the newsrooms aren’t as diverse as the societies they serve"
By Daniel Green • 3 min read
Weekly journalism news update: design thinking, mobile journalism for local news and UK data units
News

Weekly journalism news update: design thinking, mobile journalism for local news and UK data units

Pushed for time? Catch up with the weekly media news coverage from Journalism.co.uk
By Daniel Green • 3 min read
BBC Shared Data Unit inspires data journalism teams across the UK to collaborate on public interest stories
Credit: Photo by  Jaanus Jagomägi  on  Unsplash
News

BBC Shared Data Unit inspires data journalism teams across the UK to collaborate on public interest stories

As the training scheme returns for 2020, Newsquest and JPI Media journalists are learning new data skills to better serve their local communities
By Jacob Granger • 5 min read
Facebook and Google team up with INSI to fight online harassment of journalists
News

Facebook and Google team up with INSI to fight online harassment of journalists

This unprecedented collaboration will create a dedicated communications channel between the world’s largest news outlets and the platforms where much of the abuse is posted
By Marcela Kunova • 2 min read
How to use design thinking to solve journalistic problems
News

How to use design thinking to solve journalistic problems

Building loyal audiences starts with a shift in mindset
By Marcela Kunova • 3 min read
How can quality journalism thrive at a time of news deserts, misinformation and clickbait?
Credit: Image by  simonwhitebeard  from  Pixabay
News

How can quality journalism thrive at a time of news deserts, misinformation and clickbait?

When news audiences are left underserved and overwhelmed, they often turn to unreliable sources - here is what is being done to promote credible news and sensible reporting
By Daniel Green • 4 min read

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