Credit: The Audiencers / Poool News Four counterintuitive tactics that convert readers into paying customers From €1 weekly subscriptions targeting young readers to making cancellation surprisingly easy, European publishers shared their most effective strategies for building loyal subscriber bases at The Audiencers Festival. Here's what actually works By Jacob Granger • 3 min read
News "Not being transparent about what we do and why we do it is no longer an option" The public thinks anyone with a microphone is a journalist now, writes Wytse Vellinga at the Ombudsman for Dutch Public Broadcasters. News organisations must set themselves apart by making their values more visible By Wytse Vellinga • 4 min read
Credit: Andrew Paterson News 'Pay or we'll take it away': an indie newsletter's last chance saloon The London Minute newsletter got 200 readers to pay after issuing an ultimatum - a more direct approach than the typically reserved UK independent sector is used to By Jacob Granger • 4 min read
Credit: Amy Cooke Photography News Three smart strategies in the worlds of podcasts, newsletters and news apps Find out how the Women's Running podcast is using Discord to engage listeners, City A.M is capturing commuters with push notifications and The Spectator is relishing its new food and drink audience By Jacob Granger • 2 min read
