Creator predictions 2026 Beware of podcasters' exodus to YouTube "There is a warning here for podcasting, drawn from what happened to news. Platforms took control of distribution first, then audiences, then advertising, and returned only a thin slice of what they captured. Video has delivered reach, but control still sits elsewhere" By Daniel Ionescu • 2 min read
News Journalism and media events in 2026 Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers By Marcela Kunova • 6 min read
News The year ahead: Creators, technology, and the business of news Creator economics, artificial intelligence, audience priorities, revenue models, and leadership challenges - we mapped the trends that will shape newsrooms over the next twelve months By Marcela Kunova •
Quick reads DMGT moves closer to Telegraph acquisition as RedBird IMI seeks government approval RedBird IMI has formally asked the Culture Secretary for permission to transfer its interest in Telegraph Media Group to DMGT in a £500 million deal, marking a crucial step towards ending months of uncertainty over the newspaper's ownership By Marcela Kunova • 1 min read
Credit: Mark Hakansson / Marten Publishing User-first predictions 2026 Journalists need to create less and curate more "If information is the destination of the journey, 2026 is the year when we will finally care for the journey itself, and the people who share it with us" By Mattia Peretti • 2 min read
Credit: Mark Hakansson / Marten Publishing News In 2026, trust becomes the media's most valuable currency "Trust and value go hand in hand. If you want readers to value your content, it needs to be trustworthy; it really is that simple" By Sarah Ebner • 2 min read
News User needs evolve from a measurement tool to a mindset "2026 will be defined by an ongoing negotiation: how to balance relevance and engagement with journalistic significance" By Nina Brorson • 2 min read
News Prepare for US-influenced threats to UK journalists "We can arm our journalists to confidently stride out into 2026, prepared to keep shining light into the darkest corners" By Rebecca Whittington • 2 min read
Leadership predictions 2026 2026 will be the year newsrooms finally confront their ‘fear factor’ Research shows fear is reshaping innovation, independence and crisis reporting. Next year, journalism’s biggest challenge may be managing the emotions driving its decisions, writes François Nel By François Nel • 2 min read
News "Overserve the fans" will be a winning strategy "When Taylor Swift appraised her Eras tour, she could also have been describing The Economist’s audience-building strategy for 2025" By Kevin Young • 2 min read
Credit: Mark Hakansson / Marten Publishing News AI-generated podcasts cause a punk rebellion "Whilst celebrities chat amongst themselves in expensive studios, normies will find unique locations out and about in the real world" By Dan McLaughlin • 2 min read
Credit: Mark Hakansson / Marten Publishing News AI will own the demand for news content "Just like Facebook became the front door for news around ten years ago, I think next year is when the shift will happen to AI services." By Joshi Herrmann • 2 min read
