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Credit: Frank Noon/Mousetrap media. Carly Steven, global head of SEO at MailOnline, speaking at the Newsrewired conference. News The brutal reality of SEO in 2025 Digital media is going through a massive transformation. Two experts from major UK news outlets have pulled back the curtain on what is really happening behind the scenes By Marcela Kunova • 3 min read
Credit: Screenshots via The News Agents (left) and Johnny Harris (right) TikTok accounts News Are plugs on social videos worth it? Changes to platforms and user behaviour make 'like and subscribe' calls to action at the end of clips less efficient. Here is what works and how to do it By Jacob Granger • 4 min read
Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
Credit: Daniel Ionescu (above) News Algorithms are the new gatekeepers of information. The news industry needs to get its act together Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas? By Daniel Ionescu • 3 min read
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