News Jakob Moll, international director of Zetland, on expanding into Finland and beyond The Danish media outlet has made a good head start in its neighbouring Nordic country, securing 13k annual memberships in a crowdfunding campaign By Jacob Granger • 4 min read
News How FT uses polls to engage readers and grow subscriptions The newspaper has a loyal, well-informed readership keen to share their opinions. Polls in its newsletters record engagement over 75 per cent By Gordon Smith • 2 min read
Credit: Frank Noon/Mousetrap media. Carly Steven, global head of SEO at MailOnline, speaking at the Newsrewired conference. News The brutal reality of SEO in 2025 Digital media is going through a massive transformation. Two experts from major UK news outlets have pulled back the curtain on what is really happening behind the scenes By Marcela Kunova • 3 min read
Credit: Screenshots via The News Agents (left) and Johnny Harris (right) TikTok accounts News Are plugs on social videos worth it? Changes to platforms and user behaviour make 'like and subscribe' calls to action at the end of clips less efficient. Here is what works and how to do it By Jacob Granger • 4 min read
Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
