Credit: Screenshots via The News Agents (left) and Johnny Harris (right) TikTok accounts News Are plugs on social videos worth it? Changes to platforms and user behaviour make 'like and subscribe' calls to action at the end of clips less efficient. Here is what works and how to do it By Jacob Granger • 4 min read
Credit: Frank Noon / Mousetrap Media News The four-step subscription lifecycle: engagement, conversion, retention and win-backs How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks By Madeleine White • 5 min read
Credit: Daniel Ionescu (above) News Algorithms are the new gatekeepers of information. The news industry needs to get its act together Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas? By Daniel Ionescu • 3 min read
News Why user needs-focused articles perform better The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out By Em Kuntze • 7 min read
News Can AI help overcome biases and shortcomings in data journalism? Proceed with caution, but the technology known for hallucinations could help journalists when their data is missing, biased or lacking nuance, according to BBC experts By Jacob Granger • 4 min read
