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Post-cookie playbook: how do publishers develop first-party data strategies?
Credit: Photo by Pam Menegakis on Unsplash
News

Post-cookie playbook: how do publishers develop first-party data strategies?

Emails are not the only way to learn more about your audience. Events, games and gifting articles are also effective
By Jacob Granger • 3 min read
Humans vs machines: the publishing world's tech tango
News

Humans vs machines: the publishing world's tech tango

Tech for humans or humans for tech, that is the question
By Andrew Webb • 4 min read
Depth not scale: How Times Radio is building an engaged YouTube following
News

Depth not scale: How Times Radio is building an engaged YouTube following

News UK's digital broadcaster says that long watch times and hitting the right markets trump big subscription numbers
By Jacob Granger • 4 min read
How Amedia's new content strategy helped engage young audiences
Credit: Photo by Štefan Štefančík on Unsplash
News

How Amedia's new content strategy helped engage young audiences

Young audiences are mobile-first, if not mobile-only, but going after their platform of choice is only step one
By Kevin Anderson • 5 min read

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