Credit: Photo by Towfiqu barbhuiya on Unsplash News Trust is not a "useless metric" - we just need to understand it better Different audiences have different criteria for news organisations to meet in order to be trusted. It is up to us to find out what those requirements are By Patrick Johnson • 4 min read
Credit: Jacqueline Munguía on Unsplash News New playbook to help publishers boost content strategy Build stronger audience engagement and discover new editorial opportunities in 15 steps By Marcela Kunova • 2 min read
Credit: Created using DALL.E, a generative AI tool News Thinking outside the [chat]box As news organisations trip over themselves to create AI-powered experiences, David Cohn asks how useful large language models are to audiences By David Cohn • 3 min read
News Emotions in journalism: how to manage the good, bad and ugly Burying our feelings is no good. Learn to deal with the inevitable ups and downs of the profession By Jacob Granger • 5 min read
Credit: Courtesy: Ruben Reuter News How Ruben Reuter challenges disability prejudice in the media industry The young Channel 4 News journalist with Down's syndrome is winning over viewers with his engaging style, impactful stories and candid reporting By Marcela Kunova • 2 min read
Credit: The first group session took place in 2023. Picture courtesy News for All News News for All explores how journalism can fix its trust issues "Marginalised people and communities regard the impact of journalism’s 'public service' in the same way as they regard the police - as an arm of the state, having a profoundly negative impact on their lives" By Shirish Kulkarni • 3 min read
Credit: Created using Magic Media, a generative AI app by Canva News Predictions for journalism 2024: audience-first strategies, formats and products From podcasts to newsletters and first-party data collection, newsrooms will need to work harder to discover and attract fragmented audiences. Human-centred journalism is the way to go By Jacob Granger • 7 min read
Credit: Created using Magic Media, a generative AI app by Canva News Predictions for journalism 2024: mental health and wellbeing Newsroom managers recognise that the success of their organisation depends on their ability to combat burnout and implement risk mitigation By Jacob Granger • 4 min read
Credit: Created using Magic Media, a generative AI app by Canva News Predictions for journalism 2024: independent, local news and media startups Audiences are feeling jaded about mainstream media and institutions, whilst being coveted by content creators. Smaller news organisations are well-placed to meet the demand for engaging content By Jacob Granger • 5 min read
Credit: Created using Magic Media, a generative AI app by Canva News Predictions for journalism 2024: newsroom leadership and strategy AI will advance conversations around user needs, bridge roles and product management but newsrooms need to diversify and upskill their teams to make it work By Jacob Granger • 7 min read
Credit: Created using Magic Media, a generative AI app by Canva News Predictions for journalism 2024: misinformation, online safety and press freedom New technologies are used to undermine the credibility, security and ability of journalists to do their jobs. Partnerships with tech companies and democratic governments will set new precedents By Jacob Granger • 5 min read
Credit: Created using a generative AI app DALL•E News Predictions for journalism 2024: AI and audience revenue As the hype surrounding the tech fizzles out, news outlets must look for practical applications - like deeper personalisation and improved accessibility - to support their business model By Marcela Kunova • 5 min read
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