'Numbers can have a numbing quality' is a common saying in journalism, meaning that overuse of numbers can leave audiences losing a sense of the story.
But you cannot escape using statistics, figures and percentages in data journalism. So when Reach plc - a news publisher well-known for its data investigations - launched a podcast based on large datasets, it needed to plan carefully how to strike the right balance.
In this week's podcast, senior data journalist, Reach plc, Annie Gouk, explains how the publisher is generating local audio stories for regional titles like Manchester Evening News, and what thinking goes into marrying data and humans.
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Very excited to share the first episode of our brand new podcast, The North in Numbers! This week, we looked at the problem of rising homelessness across the region - particularly in Manchester #ddj https://t.co/YTnpANaZQs— Annie Gouk (@AnnieGouk) November 22, 2019
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