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News organisations are gearing up for next week's US presidential election, an event of global importance. Although it is being billed as a two-horse race between Trump and Biden, this election will be won and lost somewhere in the granular data and battleground states.

In this week's podcast, we talk to Ed Conway, economics editor at Sky News, about the TV station's plans for covering the election and why data will play such an important role in keeping audiences entertained and informed.

Plans include an augmented reality depiction of the White House and a collaboration that includes fellow Comcast Group station and NBC. All this allows the newsroom to gain county-level data on the night.

There to dissect the findings on the night will be Conway with his Sky News colleagues. He tells us about the unique challenges of covering the US election and the areas he will be keeping a close eye on.

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