A new report into the future of European public service media by The Reuters Institute for the Study of Journalism (RISJ) is sending shockwaves across the news industry.

The study, called Old, Educated and Politically Diverse: The Audience of Public Service News, found exactly what it says on the tin: that public broadcasters, like BBC News, are struggling to connect with younger and less formally educated online audiences, despite clear attempts to revamp their digital strategy.

In this week's podcast, we speak to lead author and RISJ research fellow, Anne Schulz, about why it matters to keep public media alive and how they can future-proof themselves.

Want to know how to use breaking news to grow your audience? Find out how at Newsrewired on 27 November at Reuters, London. Head to newsrewired.com for the full agenda and tickets

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