With recent web traffic said to be close to 30 million unique visitors a month, National Public Radio, or NPR, is certainly broadcasting a lot more widely than to just traditional radio listeners.
This week's podcast drills into digital innovation at NPR – which first introduced its website back in 1995 – to find out what approaches are being taken to share audio, text and visual content on the website, social media and mobile today.
We hear from:
- Melody Kramer, associate digital strategist, NPR, @mkramer
- Brian Boyer, supervising senior editor, visual platforms, NPR, @brianboyer
- Joel Sucherman, senior director of digital products, NPR, @JSucherman
Follow the social media team's activities on their Tumblr blog, and the visuals team on their on-site blog.
You can hear future Journalism.co.uk podcasts by subscribing to our podcast feed on iTunes.
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- How mobile journalism is rising in popularity with journalists around the world
- How can drones be used to generate data for in-depth journalism?
- NPR's visuals team is using an analytics bot to measure if people care about stories
- How AOL plans to tackle the 'perfect storm' as readers move to mobile
- Now is a good time for publishers to invest in virtual reality