With recent web traffic said to be close to 30 million unique visitors a month, National Public Radio, or NPR, is certainly broadcasting a lot more widely than to just traditional radio listeners.

This week's podcast drills into digital innovation at NPR – which first introduced its website back in 1995 – to find out what approaches are being taken to share audio, text and visual content on the website, social media and mobile today.

We hear from:
  • Melody Kramer, associate digital strategist, NPR, @mkramer
  • Brian Boyer, supervising senior editor, visual platforms, NPR, @brianboyer
  • Joel Sucherman, senior director of digital products, NPR, @JSucherman

Follow the social media team's activities on their Tumblr blog, and the visuals team on their on-site blog.

You can hear future Journalism.co.uk podcasts by subscribing to our podcast feed on iTunes.

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).