With recent web traffic said to be close to 30 million unique visitors a month, National Public Radio, or NPR, is certainly broadcasting a lot more widely than to just traditional radio listeners.
This week's podcast drills into digital innovation at NPR – which first introduced its website back in 1995 – to find out what approaches are being taken to share audio, text and visual content on the website, social media and mobile today.
We hear from:
- Melody Kramer, associate digital strategist, NPR, @mkramer
- Brian Boyer, supervising senior editor, visual platforms, NPR, @brianboyer
- Joel Sucherman, senior director of digital products, NPR, @JSucherman
Follow the social media team's activities on their Tumblr blog, and the visuals team on their on-site blog.
You can hear future Journalism.co.uk podcasts by subscribing to our podcast feed on iTunes.
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- Finding Home: TIME's year-long multimedia project about the lives of refugee mothers
- Deadline extended: Applications for the Startups for News programme are open
- How BBC News is experimenting with Instagram Stories to engage younger audiences
- The benefits of developing a journalism side project
- Tool for journalists: Audiogram, for making audio more shareable on social media