With recent web traffic said to be close to 30 million unique visitors a month, National Public Radio, or NPR, is certainly broadcasting a lot more widely than to just traditional radio listeners.
This week's podcast drills into digital innovation at NPR – which first introduced its website back in 1995 – to find out what approaches are being taken to share audio, text and visual content on the website, social media and mobile today.
We hear from:
- Melody Kramer, associate digital strategist, NPR, @mkramer
- Brian Boyer, supervising senior editor, visual platforms, NPR, @brianboyer
- Joel Sucherman, senior director of digital products, NPR, @JSucherman
Follow the social media team's activities on their Tumblr blog, and the visuals team on their on-site blog.
You can hear future Journalism.co.uk podcasts by subscribing to our podcast feed on iTunes.
Free daily newsletter
- How Reuters trains its journalists to work with new technologies and collaborate in the newsroom
- A snapshot of news organisations' reporting on US election day
- How NPR and The Washington Post are covering the US election results
- Applications for the Startups for News programme are now open
- Pop-Up Magazine is telling stories over the phone as an alternative to podcasting