With recent web traffic said to be close to 30 million unique visitors a month, National Public Radio, or NPR, is certainly broadcasting a lot more widely than to just traditional radio listeners.
This week's podcast drills into digital innovation at NPR – which first introduced its website back in 1995 – to find out what approaches are being taken to share audio, text and visual content on the website, social media and mobile today.
We hear from:
- Melody Kramer, associate digital strategist, NPR, @mkramer
- Brian Boyer, supervising senior editor, visual platforms, NPR, @brianboyer
- Joel Sucherman, senior director of digital products, NPR, @JSucherman
Follow the social media team's activities on their Tumblr blog, and the visuals team on their on-site blog.
You can hear future Journalism.co.uk podcasts by subscribing to our podcast feed on iTunes.
Free daily newsletter
- Al Jazeera launches live audio streaming service for mobile-first audiences
- How CNN and Washington Post are experimenting with voicemail for audio storytelling
- 12 lessons about live radio and building a relationship with the audience
- 'Hone your craft': Newsroom training advice from FT and NPR
- 'We have to keep innovating. Those who don't adapt will die.' – Q&A with WSJ's John Crowley