How does your newsroom monitor analytics? Perhaps you use a handful of third-party tools, or refer to a larger catalogue of platforms to guide editorial direction.
Another option is to 'do it yourself', which is something a number of media outlets have decided to do – albeit in some cases in an additional capacity to third-party tools.
In this week's podcast we take a look at how two media outlets built their own platforms to measure the performance of content, in a way that is centred on the specific requirements of their own newsrooms. We visit the Guardian, which started work on its system, now called Ophan, during a hack day, and also look at the Forbes 'statistics engine' now said to be an "integral" part of the newsroom.
We speak to:
- Graham Tackley, director of architecture, the Guardian
- Chris Moran, digital audience editor, the Guardian
- Lewis D'Vorkin, chief product officer, Forbes Media
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