Though widely used by newsrooms to an extra dimension in storytelling, audio is much less likely to go viral than video formats or images.
Despite this, the recent rumours that Twitter is considering acquiring SoundCloud, as reported by Mashable, demonstrates a market for making audio formats more socially shareable.
In this week's podcast, we speak to three people who are experimenting with ways to make audio go viral:
- Christian Payne, documentary filmmaker and multimedia storyteller, @documentally
- Eric Athas, senior digital news specialist, NPR Digital Services, @ericathas
- Mike Woods, acting head of digital editorial, Express & Star, @expressandstar
You can hear future Journalism.co.uk podcasts by subscribing to our ITunes feed.
Free daily newsletter
- #newsrw: How to follow along with the latest newsrewired event
- How Note to Self crowdsourced stories about information overload from 30,000 people
- 'Never underestimate the intelligence of your audience': Managing a community of millions at Serial
- Inside Infomagical, Note to Self's crowdsourcing project to find out how people deal with information overload
- Tip: Check out this podcasting advice for beginners