Though widely used by newsrooms to an extra dimension in storytelling, audio is much less likely to go viral than video formats or images.
Despite this, the recent rumours that Twitter is considering acquiring SoundCloud, as reported by Mashable, demonstrates a market for making audio formats more socially shareable.
In this week's podcast, we speak to three people who are experimenting with ways to make audio go viral:
- Christian Payne, documentary filmmaker and multimedia storyteller, @documentally
- Eric Athas, senior digital news specialist, NPR Digital Services, @ericathas
- Mike Woods, acting head of digital editorial, Express & Star, @expressandstar
You can hear future Journalism.co.uk podcasts by subscribing to our ITunes feed.
Free daily newsletter
- Pilot placement scheme to help BAME journalists break into radio and podcast
- 2019 Reuters Digital News Report finds that trust in the media continues to fall
- Report: how can publishers benefit from the podcast boom?
- Meet The Sista Collective - podcast made by and for Black British women
- In-camera transitions, citizen reporting and interactive voice content: here is your weekly journalism news update