Black History Month is a mark in the calendar where the UK celebrates the contributions of the black community across the generations.
You can also expect news organisations to keenly turn their attention to featuring black voices.
One on hand, this can help more people discover stories they may otherwise not hear about. But it also leaves some feeling that the media could do more to provide this sort of attention all year round.
In this week's podcast, we speak to Imriel Morgan, CEO of podcast marketing company Content Is Queen and the host of its show Wannabe Podcast.
The show has built an audience for motivational interviews and practical tips from successful individuals in the black and LGBTQ+ communities. During Black History Month, it too launched a special mini-series talking about success stories of black men.
Morgan discusses what has worked to keep listeners engaged at all points of the calendar and how that has helped to cultivate a niche audience.
We conclude our #WannaBePodcast Black Kings special collaboration with @SMCommmission for #BlackHistoryMonth talking visionary goals & doing the work with Oladapo ‘Daps’ Fagbenle, Nigerian-born British artist, video director & former NCAA athlete.— Content is Queen (@ContentisQn) October 28, 2020
>>> https://t.co/gqZUMKbp3v pic.twitter.com/YCfKPW7A4c