A new tech journalism co-operative publication launches with an ambitious concept: rewarding readers for engaging with content instead of asking them to pay
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Just 9 per cent of Britons pay for news according to the Reuters Institute Digital News Report 2024. One of the main reasons why is that people are so used to getting their news for free, so what would happen if we flipped this dynamic upside down?
Introducing the 'payeewall', the pitch from a new tech journalism co-operative publication called Machine, which will share its revenue with a select proportion of its readers.
In this week's podcast, founder Jasper Hamill answers the obvious question here: monetising journalism is hard enough these days without letting readers eat the profits, so where is the money coming from?
His plans include driving revenue through brand deals and wider ghostwriting services, which will fund the core journalism.
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Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
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How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
