The popular TV show for aspiring entrepreneurs tore a lifestyle magazine business pitch to shreds 12 years ago. But the young founder used the feedback to create a better publication, which she recently sold for a sum that set her up for life
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12 years ago, Laura Bartlett appeared on the TV show Dragons' Den to pitch her magazine to a panel of mega entrepreneurs in the hope of securing investment and scaling the business
But she was turned away. The investors were not sold on the quality, valuation and overall direction of her publication.
She may have walked away without investment, but she gained valuable lessons that she has put to good use. Undeterred, she relaunched her lifestyle and tourism magazine, House of Coco, and turned it into a successful media business, which she recently sold, setting her up for life.
In this week's podcast, Bartlett reveals how negative feedback helped her turn her fortunes around.
And check out the Journalism.co.uk podcast on Apple Podcasts and Spotify
Note: A previous version of this article included a reference to the financial value of House of Coco. This has been removed at Laura Bartlett’s request to ensure the article accurately reflects her words and avoids speculation around financial figures.
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