News avoidance on the rise, young people not fussed about traditional media and audiences guarded over data. We pour over the main headline findings from the annual landmark media research paper
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Each year, the media industry looks forward to the publication of the Reuters Digital News Report (DNR) by the Reuters Institute of the Study of Journalism (RISJ). It is arguably the most comprehensive study out there, examining all the major market trends in the digital media world over the last 12 months.
And there has been no shortage of key events to contemplate this year: a war in Ukraine, an ongoing pandemic, a cost of living crisis and fears over the influence of big tech companies. All of this impacts the relationship between the media and the news consumer, from the erosion of trust, and audiences’ willingness to pay for journalism, to the latest preferred formats, mediums and platforms.
In this week's episode, we will be chewing over 10 of the headline statistics from the DNR 2022 with Nic Newman, senior research associate at the institute, and one of the lead authors of the study.
The report shows declining trust in the media and wavering willingness to pay for it, while news avoidance is on the rise. Digital news editors pay attention, the insights from the report are critical to your long-term survival.
Read the full report here.
Digital News Report 2022 is out today! 📊 46 markets, 93,000+ respondents👩🏾🏫 Up to date, cross-national analysis from @nicnewman @richrdfletcher Craig T. Robertson @kirstenaeddy @rasmus_kleis & our partners 📱 Full report: https://t.co/ehKrEjBeSl🧶 Findings in thread #DNR22 pic.twitter.com/w1r7EOmYhI— Reuters Institute (@risj_oxford) June 15, 2022
Digital News Report 2022 is out today! 📊 46 markets, 93,000+ respondents👩🏾🏫 Up to date, cross-national analysis from @nicnewman @richrdfletcher Craig T. Robertson @kirstenaeddy @rasmus_kleis & our partners 📱 Full report: https://t.co/ehKrEjBeSl🧶 Findings in thread #DNR22 pic.twitter.com/w1r7EOmYhI
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