What content works well on social media? What motivates people to share? In this week's podcast we look at how publishers are tapping into people's emotions and engaging online audiences in new ways.

Our guests this week:

Journalism.co.uk is running two training programmes – 'mastering social media: from Twitter to Instagram' with Adam Tinworth and 'social media content strategies' with Sue Llewelyn – in the coming weeks.

You can hear future Journalism.co.uk podcasts by subscribing to our podcast feed on iTunes.

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