The US media company Gannett has been working on an in-house app called Bytecast, funded by the Google News Initiative, which allows its journalists to record, edit and capture audio on the go.
Journalists at one of the UK's largest regional news publishers Newsquest, which is owned by Gannett, have been trialling the app since the beginning of the year.
One of the first to give it a spin was Sofía Delgado, regional audience and content editor at Newsquest, who oversees the digital strategy for the titles in Oxfordshire, Wiltshire and Buckinghamshire.
Local journalists have been playing around with the app to produce audio features, and it has been deployed especially into the realms of sports and court reporting. This has helped produce clips on football managers reacting badly to press conference questions and compilations of the judge 'put downs' after handing down sentences.
In this week's podcast, Delgado talks about the early engagement with the audio features and their potential to help grow news subscriptions.
Free daily newsletter
- What will be the lasting legacy of the pandemic on the digital media world?
- Audio, the least stressful medium for news? Yes and no
- 30 mojo apps from BBC trainer Marc Blank-Settle
- James Hewes, CEO of FIPP, on the legacy of the pandemic on digital media
- How AI can help publishers use archives to engage audience