'Audience engagement' is a term that crops up a lot in journalism and many organisations exercise the idea in different ways.

Take UK media startup Tortoise, for example. The editorial team meets with its members to help decide on editorial topics. In the US, community journalism project Detour Detroit trains local readers to participate in journalistic investigations.

Both of these could be said to come under the umbrella of 'audience engagement' or 'engaged journalism', but both terms are quickly becoming buzzwords.

In this week's podcast, we discuss what engaged journalism really means. Joining us is Leon Fryszer, incoming director of Krautereporter, a co-operatively owned publisher and one of the beneficiaries of the Engaged Journalism Accelerator.

Fryszer offers advice from the publisher's recently released playbook to explore whether audiences really buy into the concept and the first steps publishers can take to incorporate these ideas if they are not so ingrained in the newsroom.

Get to grips with a framework for planning audience growth at Newsrewired on 27 November at Reuters, London. Head to newsrewired.com for the full agenda and tickets

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