Engaged journalism has become a buzzword. One German co-operatively owned publisher drills into the meaning, how readers can be part of the editorial process and why they buy into the concept
'Audience engagement' is a term that crops up a lot in journalism and many organisations exercise the idea in different ways.
Take UK media startup Tortoise, for example. The editorial team meets with its members to help decide on editorial topics. In the US, community journalism project Detour Detroit trains local readers to participate in journalistic investigations.
Both of these could be said to come under the umbrella of 'audience engagement' or 'engaged journalism', but both terms are quickly becoming buzzwords.
In this week's podcast, we discuss what engaged journalism really means. Joining us is Leon Fryszer, incoming director of Krautereporter, a co-operatively owned publisher and one of the beneficiaries of the Engaged Journalism Accelerator.
Fryszer offers advice from the publisher's recently released playbook to explore whether audiences really buy into the concept and the first steps publishers can take to incorporate these ideas if they are not so ingrained in the newsroom.
Get to grips with a framework for planning audience growth at Newsrewired on 27 November at Reuters, London. Head to newsrewired.com for the full agenda and tickets
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Publisher of professional magazines and web sites seeks experienced editor to maintain market-leading products and develop additional channels. To be based at its Kent offices
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Balance quality content with strategic growth
A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important
The Scandinavian media company is using innovative tools, including bullet-pointed explainers embedded in crime stories, to rebuild trust among young audiences and counter growing news avoidance
How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks
