Something journalists can often be guilty of is posting a story they or their newsrooms have produced on social media and simply assuming readers will care about it and take time to share or comment.

What are some of the factors that influence a reader's decision to not only interact with stories on Facebook but also trust journalists and news organisations? To answer that question, Joy Mayer, engagement strategist and consulting fellow for the Reynolds Journalism Institute, began a project called Trusting News in 2016.

In this episode, she explains how the research worked, what strategies the participating newsrooms put in practice and the impact they had on the conversation between them and their readers, and what the next stage of the project is.

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