News outlets are increasingly looking to build connections with readers where they are, whether that's on Facebook or Twitter or a private messaging app like Viber or WhatsApp.
But having a presence on chat apps brings up a host of new challenges for publishers, who find themselves in a somewhat personal space: how often should media outlets send push notifications on chat apps, and how should they present stories in a space usually used to communicate with family and friends?
This week's guests are:
- Sarah Marshall, social media editor EMEA, The Wall Street Journal
- Trushar Barot, mobile editor, BBC World Service
- Julian March, senior vice president digital, NBC News
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