Work smarter, not harder: six lessons from Newsrewired

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At our Newsrewired conference last month, in our conversations with attendees and through the talks on stage, there was a shared sense that we all need to do more and more, with less and less. 

Whether it's the diminishing link economy, shrinking audience attention, fewer staff, or our own depleted bandwidth - when everything feels like it's running on empty, we need to make smarter choices.

But here is the good news: solutions exist. And many publishers have managed to turn pressure into innovation. Tune in, as we'll explore six breakthrough approaches that show how constraint can become competitive advantage.

We'll talk about:

• User needs: Rutger Verhoeven, co-founder of smartocto, talks about why user-needs focused articles perform better than articles with many user needs.
• Indie local news: UK titles like Wiltshire 999s, Ipswich.co.uk and Newbury News are feeling the resource squeeze, but breaking the status is helping them balance the scales.
• Breaking through the plateaus: The New Statesman in the UK refocused their podcasts, and Dennik N turned to their community, in order to kickstart new growth in their businesses.
• Lean and agile media businesses: UK's Mill Media and Denmark's Zetland are both rapidly growing and scaling, and what they have in common is they are not trying to be everything to everyone.
• Values and innovation: In the urgent need to adapt to new disruption, news organisations cannot lose sight of what truly matters - serving their audiences, says Naja Nielsen, the incoming media director of SVT in Sweden.

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