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Polish newspaper Gazeta Wyborcza is following up the success of its 'photography school' with online tutorials in shooting video for readers.

The ' photography school of masters ', which ran for eight weeks from July 18 and featured online lessons from staff photographers, resulted in more than 141,000 photos being submitted by around 25,000 readers.

Readers were given homework assignments and asked to post images to the Gazeta site or to photo-sharing site PhotoBlog.pl , where other readers and students of the 'school' could leave comments.

A similar programme is in place for the video school, which will be led by Polish cinematographer  Slawomir Idziak, the editor of the Gazeta, Grzegorz Piechota, told Journalism.co.uk.

"It is something completely new for us. Of course, we have video reporters at Gazeta and they produce online news shows, the company runs a video-sharing website, but we - the print guys - have never tried it before," he said.

Participating readers will again be asked to contribute their content and compete for a €3,000 prize, to be awarded at a film festival showing the school's videos.

Photography students were similarly rewarded - the best submissions were chosen by staff for re-production in the print edition.

Adding a competitive edge to the projects has reinforced the 'professionalism and authority' of the Gazeta brand and is more than just a drive for user-generated content, said Piechota.

The school, which is being run in partnership with Polish commercial TV broadcaster TVN and its sister news channel, will also encourage readers to use their mobile phones to capture video.

"These cameras are not sophisticated, but Mr Idziak is sure one can achieve great results with it because the mobile is much more intimate than a traditional camera. You can, and you have to, get closer to the object you want to shoot."

The paper has previously asked readers to help investigate care standards in Poland , take part in

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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