Join Simon Middleton's Masterclass in Reinventing A Brand New You,
26 October, Wallacespace St Pancras, London

June 2011 – If you are fed up with the job you're in, want an exciting new career, are seeking promotion, hoping for a pay rise or to get noticed at work, then it is time to reinvent your personal branding says one of the UK's best known brand advisers, Simon Middleton.

Founder of the consultancy Brand Strategy Guru, Simon has spent years helping businesses to develop brand stories that are authentic, distinctive and compelling and now he's using his core branding principles to help people improve their careers, self-esteem and relationships in all areas of life.

Simon's evening masterclass in Reinventing A Brand New You at Wallacespace St Pancras, London from 6pm on Wednesday 26 October 2011, will condense his specialist expertise and know-how so you can successfully rebrand YOU.

Says Simon: "The concept of personal branding has been going down the wrong road, a superficial road, and needs to be reinvented. In fact, for many people, reinvention is precisely the thing that needs to happen.

"People get stuck in jobs they hate, in relationships that aren't fulfilling, and in virtually all areas of life, and often because people believe that they have made their bed and have to lie in it. We need to fulfill our potential and we do this by developing our unique, authentic, distinctive and compelling life-story: and living it!

"What people actually need to do is to assess their personal brand strategy with the same thoroughness that successful companies like Apple, Virgin and others do for their brands. You need to look at what you want your purpose to be, whether as an employee, an entrepreneur, even as a life partner. From a solid purpose you can then build strategy and a powerful personal narrative – in short, the only way to build a powerful personal brand, one that will actually make any difference to your life, is to do it profoundly and deeply: to actually reinvent yourself – but authentically!"

Middleton lives by his reinvention advice, and has recreated his career on numerous occasions. He is a qualified teacher, a registered nurse, and has been an advertising copywriter, creative director and board director of two successful agencies.

He is the author of three books, the front man of the alt-country band The Proposition, and the founder of specialist music retailer Left Hand Bear which serves left-handed musicians all over the world, as well as running a respected brand consultancy.

Simon’s 10 tips for reinventing yourself in the workplace:

1. Your personal brand isn't about your qualifications or even how smart you are: it is about making yourself of distinctive recognisable value, no matter how modest your role. Even if you have the lowliest job, if you do it with an absolute commitment to excellence then you will get noticed.

2. The greatest skill of all in a modern business or organisation is to be able to solve problems and to create more effective strategies. So instead of trying on the one hand just to 'fit in' or on the other hand to be 'innovative' for its own sake, strive instead actually to solve real problems. And remember that doesn't mean having to be cleverer than others: sometimes it just means applying a little more attentiveness.

3. The second greatest skill is to be able to communicate your ideas with regard for others' understanding and position. Nobody likes a show off or stubbornness, least of all managers in organisations. So be clear and make your case with conviction, but never be arrogant or uncompromising.

4. In a small business, or in a team within a big organisation, your personal 'brand' is best expressed through a compelling narrative about how and what you contribute. It is no good claiming to be valuable. That's like a comedian claiming to be funny. You have to 'be' valuable.

5. Along the way, and especially when your contribution is being noticed, you will find others who try to stop you, trip you up, or trap you. Pay no heed to those, other than to be aware of them. Engaging in inter-staff warfare can only damage your personal brand and will never enhance your career.

6. Great brands are founded on authenticity, not on lies. Never, ever, invent a better back story for yourself. You will, ultimately, be found out. Instead tell your real story: but tell it better by engaging emotions and imagination.

7. Don't go for promotion just because you think you should. Don't follow the career path as though it was pre-determined. It isn't. Think about your career strategy. What do you really, truly want to be doing in two or five year’s time? If a promotion helps take you there that's great. But if it doesn't, consider other approaches. A different company? Working for yourself?

8. Learn to balance hope and fear. Anything worth doing (new job, big presentation etc) will induce fear and anxiety. But you need to step around that fear or your personal 'brand' will never progress. But don't fall into the X-Factor trap of assuming that you will succeed just because you want something badly enough. Never try to wing it!  Prepare, prepare, prepare.

9. If you hate your job but there appears no prospect of changing it in the near future, don't despair. Change your attitude to it instead: treat everything you do as 'training' for what comes next.

10. If you've made an error of judgement, or any other kind of mistake, do not try to hide it. Own up to it and take the flak. Learn something from it, explain what you have learned, show why having been through the experience you are now more valuable than ever, and be the guy who made the famous recovery.

Tickets for Reinventing a Brand New You cost £89 plus booking fees (£69 for early bird bookings up to 31 August). For further information please visit or


Simon is available for comment and interview on all aspects of personal branding personally and professionally from career and relationships to social networking.

Contact Sue Blake Media on 07966 538108 or via

Editor's Notes:
About the author: Simon Middleton is one of the UK's best-known brand experts and has worked with some of the UK’s highest profile companies, charities and destinations including Pret A Manager, British Airways and The Broads national park. He is founder of advisory firm Brand Strategy Guru, and consults and speaks internationally. Simon is a regular commentator on brand issues in the media (Newsnight, Today, Breakfast, The Politics Show and many others).

He is the author of small business bestseller Build A Brand In 30 Days (Capstone 2010) and executive primer What You Need To Know About Marketing (Capstone 2011). His third book, about his distinctive approach to personal branding and reinvention is published by Hay House in January 2012.
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