Fiona Scott Media Consultanccy

Environmental advocate Pamela Barbato has launched her first digital platform to support Bristol residents and businesses be greener.

Action Net Zero CIC (Community Interest Company) Bristol, goes live today and aims to help people take easy, affordable action towards a net zero future.

The virtual launch coincides with Recycling Week 2020 and also the recent publication of WWF's Living Planet report which shows that 68 per cent of all wildlife has declined since 1970.

Pamela said: "This site is intended to be a resource for residents, workers, students and businesses to show them how they can make a difference by taking small actions every day. We all can make incremental changes to our lives to live more sustainably - which in many cases can even save us money."

The site provides actions, tools and guides around five key areas: food, waste, energy, transport and nature and aligns them with companies that offer associated products and services. Its launch comes at a time when climate change is prominently on the global agenda yet again. The WWF's 2020 Living Planet Health check report makes for alarming reading with 68 per cent of all wildlife populations declining since 1970 due to deforestation, unsustainable agriculture and illegal wildlife trade.

"This rate of loss will impact everyone everywhere - it's simply not sustainable, however it is reversible," Pamela said.

"There are things each of us can do to help reverse biodiversity loss - from sourcing our food more locally, eating less meat to switching our energy supplier to a 100 per cent renewable one. The aim of Action Net Zero is to show people their daily choices can have a positive impact on their community; cleaner air, more resilient local economies as well as improved biodiversity. We can all play our part and it will make a difference."

Pamela has a background working on sustainability projects as a marketing and branding expert and she herself lives as sustainably as she can. She has worked with Viridor Waste Management, EDF Energy and the Wetlands Wildlife Trust (WWT), engaging with business and the public on sustainable action. She chose Bristol for her first Action Net Zero site as she was integral to the brand and marketing activities development during 2015 when Bristol was awarded the title European Green Capital.

"Bristol is a pioneering sustainable city," Pamela said. "There are businesses and organisations across the city and nearby who are leading the way in regenerative growth. For residents and business, lack of time, information and money often stops people from being greener so the site will take away some of these barriers and make it tangible, positive, easy and fun; so we can all participate in the journey to net zero."

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Fiona Scott
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Fiona Scott Media Consultanccy
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