The research was conducted by I&S BBDO to explain the influence of skin transparency when it comes to people's perception of women. The project was run parallel to the Shiseido's White Lucent skin care brand.
207 men and women in their 20s and 30s living in the Tokyo metropolitan area were involved in the survey during December 2012. Results showed that first impressions of a woman are influenced by her skin clarity, among both men and women.
Respondents were also shown almost identical photographs of a young woman. The only difference was in the condition of her skin, which varied slightly in transparency/clarity. Respondents were asked their opinion of the age of the pictured lady. As you may have guessed by now, the pictures with the more transparent skin were thought to be of a younger lady than the others.
The average estimated age of the lady with clear skin was 23.5 compared with an age of 35.1 for less transparent skin. Small differences between estimates by male and female respondents were not significant.
From this the results concluded that skin transparency played a crucial role for ladies in maintaining a healthy and youthful appearance, as well as creating a favourable first impression.
How accurate these results relate and how they determine a youthful appearance may or may not vary. Regardless of this, one thing I think we can all agree on is that working towards improving both the skin and bodies as a whole, is always a plus. One can learn how to conduct facial lashes and body treatments through taking up a beauty course. In addition, nail courses should also be considered; one can learn valuable skills in nail care and nail design, for either personal or professional use. Users should look into a beauty or nail course today.
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