Appco UK specialises in sourcing supporters for charities, helping to secure the continuous and reliable funding that services like London’s Air Ambulance Charity depend upon
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Every day, London’s Air Ambulance Charity (LAAC) delivers hospital-level care directly to the public, responding to an average of six critically injured patients daily. In 2023 alone, the service attended to 1,977 patients, performing advanced procedures such as rapid sequence intubations, blood transfusions, and even open-chest surgeries at the scene—interventions that can mean the difference between life and death.
As a charity, London’s Air Ambulance relies heavily on public donations to maintain its life-saving operations. It requires £17 million a year to stay operational, with each mission costing an average of £2,600. Recognising the importance of this mission, Appco UK, a leader in professional field marketing and fundraising, has been a proud partner in supporting the charity’s initiatives. Appco UK specialises in sourcing supporters for charities, helping to secure the continuous and reliable funding that services like London’s Air Ambulance Charity depend upon.
‘Train the Trainer’ Session at The Royal London Hospital
Recently, members of the Appco UK team, including owners, business advisors, and staff, participated in a 'Train the Trainer' session at The Royal London Hospital in Whitechapel. This session was designed to deepen the team’s understanding of the charity's operations and to better advocate its cause and needs to the public.
The day began with a review of presentation materials alongside clients, creating a collaborative environment for learning and discussion. Following the session, attendees were given an exclusive tour of the hospital’s helipad, overlooking the spectacular London skyline. The group also visited the hospital’s operations room, a critical hub where missions are tracked in real-time and pilots receive navigational support. This behind-the-scenes look highlighted the complexity and coordination required to deliver a rapid medical response anywhere across London.
Understanding Each Charity Partner & Their Mission is Essential
Experiences like these reinforce the vital role that London’s Air Ambulance plays in emergency medical care and the importance of sustained public support. The charity recently enhanced its operational capacity by acquiring two new Airbus H135 helicopters, funded through the successful 'Up Against Time' campaign. Teams perform advanced interventions such as open chest surgery on average once a week, and deliver blood transfusions approximately every 36 hours, ensuring critical care reaches patients faster than ever.
For the team at Appco UK, visiting London’s Air Ambulance reinforced the vital connection between smart fundraising efforts and the real-world impact they support. By deepening their knowledge of the charity’s mission and operations, Appco’s network of brand ambassadors, marketing companies, and the operations team continue to get the word out and ensure this essential service remains funded and ready to respond, whenever and wherever Londoners need it most.
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